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Kids school gear
Children will be taking up to £4.5bn* worth of sophisticated technology, sports gear and gadgetry back to school with them this September, says a new survey by Churchill Home Insurance.
Gone are the days when furry pencil cases, football stickers and yoyos were derigueur classroom items. These days, kids hit school equipped with must-have accessories such as the latest mobile phones (50 percent), expensive trainers (44 percent) and high-tech MP3 players (10 percent), with the contents of an average school bag estimated to be worth around £450.
Even the humble school bag has received an upgrade, with 15 percent of parents saying their kid's school bag is worth £30 or more. The same percentage of parents even admitted they would buy their kids a designer label school bag if brands like Louis Vuitton or Gucci started making them.
Churchill Insurance has compiled a list of what kids take to school with them and the potential costs involved:
SCHOOL BAG ITEM
AVERAGE COST
Pay-as-you-go mobile
£100
MP3 Player
£150
Trainers
...cont/
£50
Gameboy Advance
£70
Games
£30 each
Football Boots
£30
School Bag
£20
TOTAL
£450
Martin Scott, Head of Churchill Home Insurance, said: "Our findings show that in just 12 months, the value of children's school bags has risen from £400 to £450, an increase of nearly 15 percent. Infact, parents don't realise that a two-child family could now have nearly a thousand pounds worth of possessions to replace should the children suffer loss or theft."
Thirty-five percent of 10 to 15-year-olds have been victims of at least one personal crime such as assault, robbery or theft** and Churchill Home Insurance has compiled a list of the most stolen items at school***:
STOLEN
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ITEMS
PERCENTAGE
1. Mobile Phones
36 %
2. Bicycles
26 %
3. Electronic Gadgets
16 %
4. Clothing
12 %
5. Sports Equipment
10 %
Scott concluded: "Parents can cover loss or theft of a child's property by taking Personal Possessions cover, an optional extra to their contents policy. We would encourage all home-owners to take this extra protection, which provides cover for all possessions away from the home, not just those with the children."
*Based on number of schoolchildren in the UK in 2004 (10,094,600) and the estimated average cost of the contents of a schoolbag
**Home Office Survey, 2003
*** Churchill Home Insurance Claims Data
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