Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 76
Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 76
Warning: include() [function.include]: Failed opening 'rotator.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 76
Shopping starts at 50
24/11/2005
British men are discovering the joy of shopping later in life, outspending their female counterparts by £3.3 billion a year when they hit 50, according to new research from Direct Line Home Insurance.
Following the example of big spenders like Elton John, Britain's maturing men shell out £11.6 billion on sports equipment, clothes, MP3 players and digital cameras, compared with £8.3 billion3 spent by women of the same age.
These 'MOFS' (Male Over Fifty Spenders) are turning the traditional view that shopping is solely a female pastime on its head, as six in ten (57 per cent) of 50 plus men admit that they enjoy spending more than ever.
The Direct Line Home Insurance research shows that over half (51 per cent) shop for luxury items at least once a week, with a hardcore one in 20 MOFS hitting the high street every day.
Today's maturing men have a carefree attitude and see spending as a right rather than a privilege. One in 10 feel that they deserve to buy new things and eight per cent enjoy impulse shopping as it makes them feel like they live for the moment.
29 per cent enjoy shopping as a leisure pursuit now that they have more time on their hands and three per cent of men aged over 50 are even splashing out on sports cars, motorbikes and boats in order to relive their younger years.
And Britain's maturing men are particularly keen on the latest digital gadgets, outspending women on all high-tech merchandise.
One in ten has bought an i-Pod in the last ...cont/
year, compared to only one in 20 (four per cent) women and 41 per cent has bought a home computer or laptop, against 26 per cent of women.
Other popular items with male third-agers include digital cameras (43 per cent) and DVD players (36 per cent).
Simon Ziviani, Direct Line Home Insurance spokesperson, comments:
" Our research shows that modern older men aren't turned off by shopping in the way that their fathers might have been. On the contrary, they are embracing consumer culture and are particularly keen not to be left behind by technology, snapping up the latest gadgets with the gusto of teenagers.
"It's great to see older men spending their hard earned cash, although - of course - they need to remember that their spending spree may impact upon the value of their home contents."
MOFS Regional Statistics (per cent)
U.K London South Midlands North Wales Scotland
Number who enjoy spending more than ever 57
44
63
60
63
60
38
Numbers who buy luxury items at least once a week 51
47
50
49
51
49
65
Number who feel that they deserve to buy new things. 11
Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 233
Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 233
Warning: include() [function.include]: Failed opening 'rotator.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 233
8
14
16
6
16
0
Number who enjoy impulse shopping. 8
5
11
13
1
13
0
Number who enjoy shopping as a leisure pursuit as they have more time 29
25
33
23
35
23
27
Number who splash out on sports cars etc to relive their younger years. 3
2
2
2
3
2
0
Notes - Research
The research was carried out online between 29th -3rd May 2005. YouGov interviewed a total of 2,032 UK adults aged 18 and above. Results were weighted to be representative of the UK population.
1Over-50s men spent £11,695,704,010 on goods in 2004 (see point 2). Over-50s women spent £8,337,091,613 on goods in 2004 (see point 3). Therefore, over-50s men spend £3.3 billion more than over-50s women.
2Total over-50 male population: 8,975,293. 83% of over 50s men bought goods in 2004 = 7,449,493. Average spend/year = £1570. Therefore total spend = £11,695,704,010.
2 Total over-50 female population: 10,624,559.76% of over 50s women have bought = 8,074,665. Average spend/year = 1032.5. total spend = £8,337,091,613.
Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 323
Warning: include(rotator.php) [function.include]: failed to open stream: No such file or directory in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 323
Warning: include() [function.include]: Failed opening 'rotator.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /usr/home2/usr/home/cheapuk/public_html/articles/home-insurance/shopping_starts_at_50.php on line 323
By;- DirectLine Home Insurance line home, home insurance, per cent), home insurance following, line home insurance, home insurance research
British Women Waste - Churchill Home Insurance As the shops gear up for further price reductions this weekend, Brits are being urged to ‘shop smart’ as new research reveals that British women own £7.3billion* worth of clothes that they don’t wear.
Research by...
Dont be green - Budget Insurance Don't be green when it comes to your gardening gear.
5th April 2004
With the Easter weekend fast approaching, and many people planning to get out the in the garden, Budget Home Insurance Services is urging homeowners not to join the...
Burglars gift list - Post Office Home Insurance Don't put your home on a burglar's gift list this Christmas.
16/12/2005
• Almost one in five people will leave their home empty over the festive period
• 720,000 homes in the UK have no security protection
• Traditional...
Rise in Halloween horrors. - LloydsTSB Home Insurance 207/05 31 October 2005
As millions prepare for tonight's Halloween parties, Lloyds TSB Insurance is warning homeowners to brace themselves for a spate of trick or treating disasters. According to the insurer, claims for malicious damage could...
Footspas bubble - esure home insurance Footspas bubble to top esure's £3.1bn* useless gadgets list.
(27th September 2004)
Three quarters of UK adults spend, on average, £73.85 on household items they once believed would be invaluable but have rarely, if ever, used...
line home, home insurance, per cent), home insurance following, line home insurance, home insurance research
