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UK spends more on pets
Two major influences are shaping the pet food and pet care market and apparently pulling it in opposite directions, says the latest report on the industry from Mintel. Changes in consumer lifestyles, such as increasing numbers of working women and dual-income households, are making traditional pet ownership more difficult as less time is spent in the home.
As the population continues to age and people seek more low-maintenance pets, the number of dogs kept in the UK continues to drop, (by 16% in the last decade). Large dogs in particular are losing popularity while the cat and other small animals are growing in numbers. Meanwhile, our growing tendency to humanise pets and treat them as another child or member of the family, is having a major impact on what and how much consumers are prepared to spend on their pets. Responding to the report, the Pet Care Trust (PCT) says that Britain may have fewer pets, but we are taking better care of them than ever before.
The report, to which the PCT was a major contributor,found that pet ownership is falling, with 48% of households now owning a bird, fish or other animal, compared ...cont/
to 55% in 1999. However, the research also found that the amount pet owners are willing to spend on their pets is at a new high. Janet Nunn, CEO, PCT said:
"The fact that fewer households now own pets is obviously disappointing. As the report sets out, this is largely due to changes in lifestyle and demographics. While dog ownership has fallen, the ownership of cats, which are better suited to those with time and space restrictions, has remained steady. These changes can only benefit animal welfare and animal enrichment, and ensure Britain's pets live healthier and more fulfilling lives than ever before." Brendan Humphrey, Petpals M.D. had this to add:
"Without a doubt our brand awareness, as a solution to the time issues and alternatives to traditional boarding establishments, has seen our client database of in excess of 30,000, happy repeat customers, grow again this year by around 30%. Our regular dog walking customers can spend between 2,000 to 3,000 per year on one dog."
"For our cat and small pet customers, that figure is around 900 to 1,500 per year, while the cost of home and petsitting is
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around 1,400 to 2,100 per year. This year our network of professional pet carers will provide between 1.5M to 2M of pet care services in the UK. We have been asked by our loyal customers to consider becoming suppliers of the very best pet foods and accessories, as well as medication and insurance. Watch this space for furtherannouncements!"
Proof that your pet really is a pal - Did you know? Research has shown that in general, pet owners have lower blood pressure and lower cholesterol levels than non-pet owners, which puts them at a reduced risk for heart disease. Heart attack patients who owned pets were found to be 10 times more likely to survive beyond the first year than non-owners.
Studies have shown that older people are happier and continue to function better in their daily lives when they own a pet.
Pet owners report fewer headaches, fewer bouts of indigestion and less difficulty sleeping.
By providing unconditional love, pets can help to combat stress, anxiety and depression, while boosting self-esteem they give us someone to care for and help to encourage us to be more sociable. Source:- PetPals
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By;- Petpals
pet insurance, shaping the pet, pet owners, food and pet, pet care market, pet care
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