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Nobody home
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Brits Spend 10.2Bn A Year On Beauty Products
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Brits Spend 10.2Bn A Year On Beauty Products
Brits Spend 10.2bn A Year On Beauty Products
Image-conscious Brits are spending a total of £10.2bn* on beauty products each year according to new research - and it’s not just women who are the culprits.
Half the men questioned as part of the research by Churchill Home Insurance have ditched soap and water in favour of more sophisticated daily beauty routines, while one in four admits to splashing out on upmarket brands usually used by women. David Beckham is sure to cash in on the launch of his aftershave, as that’s the grooming product that men are most likely to splurge on.
Meanwhile one in five women think nothing of spending £50 on anti-ageing creams and own 10 different bottles of expensive perfume.
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*Research commissioned by Churchill Insurance with 1,300 adults, September 2005. Total of £10’176’374’275 based on average amount spent on toiletries each year (£216.84) and number of people aged 16 to 79 in the UK (46,930,337), source: National Bureau of Statistics
**Research commissioned by Churchill Insurance with 1,300 adults, September 2005. Total of £1,696,062,306 based on half the average amount spent on toiletries each year (£108.42) and a third of people aged 16 to 79 in the UK (15,643,445), source: National Bureau of Statistics
For more information please contact:
Emilie Lien
Churchill Insurance
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First time buyers warned
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