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Smashing party
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Brits To Spend 15.4 Billion On Christmas Gifts&Hellip; But Not For
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Brits To Spend 15.4 Billion On Christmas Gifts&Hellip; But Not For
BRITS TO SPEND 15.4 BILLION ON CHRISTMAS GIFTS… BUT NOT FOR
24 November 2005
Brits are set to spend £15.4 billion1 on Christmas gifts this year, but the spoils won’t
be distributed equally among our nearest and dearest.
Grandfathers will draw the short straw, receiving presents worth an average of just
£14 each, according to the Relative Values Christmas League published today by
Direct Line Home Insurance.
This compares with the league leaders, wives and girlfriends, who will pick up gifts
worth an average of £117 and £102 respectively from their men-folk this year.
The research also reveals that traditional gifts appear to be making a comeback.
Nearly three-quarters (74 per cent) of respondents intend to buy books and one of
five (19 per cent) will be giving socks, compared to one in twenty (5 per cent) giving
i-Pods or digital cameras (6 per cent).
Other Christmas losers include husbands, who should think twice before tying the
knot, with 16 per cent of wives admitting they spend less money on gifts for them
than before they were married.
Brothers and mothers-in-law are also set to lose out, both netting £24 a present, in
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contrast to boyfriends and daughters, who rack up a hefty £101 each per item.
In addition, the Direct Line Home Insurance Research reveals that the value of the
presents received will vary considerably according to where you live.
The supposedly thrifty Scots are by far the most generous present givers, expecting
to spend an average of £409 on all their gifts this Christmas, however it appears that
Londoners don’t intend to share their Christmas bonus with relatives, with each
planning to spend £342 on all their presents, less than any other region in the UK.
Overall, there is set to be a decline in present buying this Christmas, with adults
predicting that they will spend nearly £950 million less in 2005 than they did in20042.
In spite of this belt-tightening, our kids will do better than ever this year, netting an
impressive £1.5 billion worth of presents3. The average British parent predicts they
will spend £137 on each child - that’s 60 per cent more than today’s over-50s spent
on their youngsters at Christmas 4.
Simon Ziviani, Direct Line Home Insurance spokesperson, comments:
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Daughters 101
Sons 99
Husband 89
Grandson 48
Granddaughter 45
Daughter-in-Law 42
Mothers 38
Son-in-Law 34
Fathers 32
Sister 26
Mother-in-Law 24
Father-in-Law 24
Brother 24
Grandmother 16
Grandfather 14
Research –
The research was carried out online from 21-26 October 2005. YouGov interviewed a total of 2,032
UK adults aged 18 and above. Results were weighted to be representative of the UK population.
1. Brits predict they will spend an average of £349.71 on presents in 2005 = £15,457,182,000.
2. Brits spent an average of £371.03 each on presents in 2004. Total UK population = 44.2million,
therefore total spend was £16,399,526,000. Brits predict they will spend an average of £349.71 on
presents in 2005 = £15,457,182,000. Difference = £942,344,000.
3. Children under 16 will receive presents worth an average of £137 each. There are 11,646,000
children under 16 in the UK (ONS 2004). Therefore total spend = £1,595,502,000.
4. Over-50s with children now aged over 18 estimate they spent £86 per child on Christmas presents in
a typical year.
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