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Brits Set For 5.5 Billion Sales Spending Spree.
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Brits Set For 5.5 Billion Sales Spending Spree.
BRITS SET FOR 5.5 BILLION SALES SPENDING SPREE.
04/01/2006
Brits will make up for a quiet Christmas on the High Street by splashing out £1.7billion1 more in this year’s January sales than they did in 2005, according to new research from Direct Line Home Insurance.
Nearly half (43 per cent) say that they deliberately reined in their pre-Christmas spending, many with a view to picking up items at bargain prices in the January sales. Brits predict that they will spend £5.5billion in total this year, compared with the £3.7billion they spent last year.2
The most popular buy this year will be electrical goods, with sales shoppers intending to spend £316 on MP3 players, televisions and DVD players.
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“We would encourage consumers to include re-evaluating the value of their home contents among their New Year’s resolutions.”
Research –
The research was carried out online between 9th-12th December 2005. YouGov interviewed a total of 2,345 UK adults aged 18 and above.
1. 2. UK adult population is 45.5million (ONS). Adults predict they will spend an average of £122.20 each in the 2006 sales = £5,560,100,000. Last year, each adult spent an average of £82.82 = £3,768,310,000. Difference = £1,791,790,000.
3. 41 per cent of adults will give cash or vouchers this year, at an average of £106.24 each = £1,981,907,200.
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